Applimation Informia Archive™ Enhances Value and Performance of Siebel Applications

New York, NY – October 6, 2005 – Applimation, Inc., a leader in application and information lifecycle management solutions, announced today that Siebel Systems Inc., a leading provider of customer facing solutions, has validated Applimation Informia Archive with Siebel versions 7.5 and 7.7. The Siebel validation follows rigorous technical due diligence and testing of Applimation Informia Archive’s integration and performance with Siebel applications.

Applimation Informia Archive provides flexible archive/purge and optional XML data retirement functionality to quickly reduce the overall size of production databases. It lowers infrastructure and maintenance costs, streamlines application upgrade processes and helps meet regulatory requirements by identifying inactive data and archiving it in online history tables that are seamlessly accessed through the Siebel user interface. Applimation Informia Archive also contains data growth forecasting and comprehensive Information Lifecycle Management features that further enhance the value of Siebel applications. Siebel's multichannel offerings allow organizations to intelligently manage and coordinate all customer interactions across the Web, contact center, field sales/service force, branch/retail network, and indirect and partner distribution channels.

“Siebel customers recognize the value that an archiving solution adds to Siebel products,” said Butch Winters, Vice President and General Manager of Global Alliances for Siebel. “With Applimation Informia Archive, Siebel customers realize greater production environment performance.”

“Siebel technology professionals realize the importance of ensuring the integrity of critical business information and demand robust policy-based functionality for data identification, relocation, archiving, encapsulation and subsetting,” said Bob Markese, chief executive officer of Applimation. “Applimation’s partnership with Siebel assures Siebel customers that Applimation Informia Archive meets the highest standards of integration, functionality and value.”

Features of Applimation Informia Archive for Siebel include:

•	Policy-based identification and relocation of inactive data based on complete application business logic and database referential integrity rules
•	“What If” archiving strategy reports
•	Fully automated archive/purge and tablespace reorganization routines
•	Consistent candidate selection criteria across all modules
•	Support for customizations, extensions and custom applications
•	Manage unlimited application databases from a single platform/web-based GUI

About Applimation

Applimation, Inc. is a leading provider of application and information lifecycle management solutions with more than 300 customers worldwide. The Applimation Lifecycle Management portfolio includes Applimation Informia™, a comprehensive solution for managing the impact of data growth, and Applimation Integra™, a continuous monitoring and documentation solution for managing changes that occur throughout the application lifecycle. For more information, please visit www.applimation.com.

Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and firm names mentioned are the property of their respective owners and are mentioned for identification purposes only.

Press Contact:
marketing@applimation.com