Do You Want to Partner with Systems Integrators, Outsourcers, ISVs, SaaS and Cloud Vendors?
The team at Granada Partners has built an impressive contact base of leaders in the technology industry and can help your company cut through all the noise in the channel to quickly get your value proposition heard by decision makers at your target partners. Our value clearly derives from the powerful combination of knowing whom to call and know what to do — clearly of value for rising stars in the applications, infrastructure and security sectors with on premises, cloud and SaaS delivery models.
Which Business Development Partnerships Are Right for Your Company?
Granada Partners is a strong proponent of clear expectations, written goals and unwavering focus. We tie our compensation to your success. Accordingly, we are selective in the clients we engage and the partners that we target as neither of us can afford to waste each other's time on science experiments. To gain maximum leverage from our experience and to optimize the value delivered, we exclusively focus on two dozen targets in the following segments:
- Global Systems Integrators
- Global Systems Outsourcers
- SaaS Vendors
- Cloud Vendors
- Software – Enterprise Applications
- Software – Security, Compliance & Infrastructure
- Hardware – Systems & Infrastructure
- IaaS – Infrastructure As A Service
Partner with Global Systems Integrators
Global systems integrators focus on delivering business value through their development and delivery of business process modifications that are cemented with technology solutions. These partners have the ear of the executive suite in your target clients and can embed your company's technology within the business solutions they deliver, often bypassing any client evaluation cycles.
Partner with Global Systems Outsourcers
Global systems outsourcers take on the operational responsibility for all or part of a client's IT operation. Because they improve their profits through critical mass and efficiency, they are motivated to migrate their clients to standard delivery platforms to avoid duplicating the messy and inefficient, heterogeneous operating environments of the clients they support. When your company's products are accepted by a global systems outsourcer, you automatically gain a footprint in all of the clients they support.
Partner with SaaS Vendors
Teaming with companies that deliver their applications in a software-as-a-service model represents an opportunity to greatly extend your company's market reach to cover a segment that spans SMB to the Fortune 50. Because SaaS vendors gain efficiency through scale and standardization, inclusion of your product in the standard delivery stack eliminates much of the expense associated with selling, delivery and customization.
Partner with Cloud Vendors
Cloud vendors offer emerging companies the benefits of both the outsourcing and SaaS models. They take on operational responsibility for all or part of a client's IT operation. Because they improve their profits through critical mass and efficiency, they are motivated to migrate their clients to standard delivery platforms to avoid duplicating the messy and inefficient heterogeneous operating environments of the clients they support. When your company’s products are accepted by a global systems outsourcer, you automatically gain a footprint in all of the clients they support.
Partner with Enterprise Applications Software Developers
When you work with these partners you gain access to both the IT organization and the executive suite in your target clients. If your company can embed your company's technology within the business solutions they deliver, you will be able to jump onto the bandwagon of high-profile sales cycles that often bypass any client evaluation cycles.
Partner with Security, Compliance & Infrastructure Software Developers
Similar to the enterprise applications vendors, you gain access to both the IT organization and the executive suite in your target clients. If your company can embed your company's technology within the business solutions they deliver, you will be able to jump onto the bandwagon of high profile sales cycles that often bypass any client evaluation cycles.
Partner with Hardware Manufacturers
Products from these companies are the staple of the corporate computing infrastructure and attaching your brand to these technology stalwarts is certain to boost the altitude of any rising star. When you work with these partners you gain access to both the IT organization and the executive suite in your target clients. If your company can embed your company's technology within the business solutions they deliver, you will be able to jump onto the bandwagon of high profile sales cycles that often bypass any client evaluation cycles.
Partner with Hosting Providers
Infrastructure-as-a-Service (IaaS) vendors offer emerging companies the benefits of both the outsourcing and SaaS models. They take on operational responsibility for all or part of a client's IT operation. Because they improve their profits through critical mass and efficiency, they are motivated to migrate their clients to standard delivery platforms to avoid duplicating the messy and inefficient heterogeneous operating environments of the clients they support. When your company’s products are accepted by a global systems outsourcer, you automatically gain a footprint in all of the clients they support.
Want to Learn More About Building Partnerships with Systems Integrators, Outsourcers, ISVs, SaaS and Cloud Vendors?
Contact Butch Winters, Alan Probert, Kevin Green, David Hilton or Jennifer Kula today to discuss how your company would benefit from Granada Partners' Outsourced Business Development Strategy Assessment. During this confidential, ninety-minute conference call diagnostic, we'll speak with key members of your management team to review your business development, corporate development and technology alliance processes and develop a focused, actionable diagnostic report that highlights areas for improvements and presents recommended paths to success.